World Kindness Australia (WKA) is an official member and Secretariat to the peak global body, The World Kindness Movement. We rally all sectors of the community to work together to bring about a kinder world. Internationally we as the secretariat we work with an International Council of the World Kindness Movement to bring nations together and influence world leaders that a kinder world can be realised in our lifetime. We have no political or religious affiliations and remain independent as we are self funded not seeking donations or government grants, we seek engagement.

  • respect rather than intolerance;
  • inclusion rather than exclusion;
  • hospitality rather than hostility;
  • gratitude rather than attitude.


The campaign has already received endorsement from Her Excellency, The Governor of NSW, Marie Bashir, the former Prime Minister of Australia The Hon K Rudd and State & Federal Ministers including Premiers of Victoria and  NSW . Councils representing over 1.7 million residents have also joined the campaign with resolutions and declarations of support including Cities of Sydney and Gold Coast to name just two.

What started as a simple campaign promoting kindness within schools through a Goodwill Ambassador program to challenge bystander behaviour, has already received international recognition and had World Kindness Week placed on the NSW School Calendar. In 2010 the 20 member nation, peak global body, The World Kindness Movement, elected to have their 6th General Assembly in Sydney as a result.

On the 21st of September 2012, Australia was formally elected at the London 7th General Assembly to take the lead role as the international Secretariat appointing World Kindness Australia’s Chairman as the Secretary-General.

By creating a kinder society we create a safer society, thereby making it a less fearful and therefore more likely for a child to relinquish the safety of silence and speak up for others.

WKA is placing Kindness on the agenda from our classroom to our staff room, to our board room and in the corridors of government.

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